Veronica Beard at Garmany

Founded 2010 · New York City

The Uniform for the Layered Life

In 2010, sisters-in-law Veronica Miele Beard and Veronica Swanson Beard launched their label from a makeshift showroom in Swanson Beard’s Manhattan apartment. With eight children between them, they understood something the fashion industry had overlooked: the modern woman doesn’t dress for one occasion. She dresses for all of them — the morning meeting, the school pickup, the dinner reservation — and she needs clothes that move with her. What began as a rack of blazers with interchangeable inserts became a brand that now approaches $400 million in annual revenue and fills 45 stores worldwide.

Miele Beard grew up in North Caldwell, New Jersey, raised by a single mother. Swanson Beard was a California heir to the Swanson frozen-food fortune. They met at a family wedding in 2002 and bonded immediately. The fashion press noted the contrast; the Veronicas made it their strength. Their debut at New York Fashion Week in September 2012 drew immediate attention, and by 2018 sales had crossed $100 million. Michelle Obama, Meghan Markle, Gwyneth Paltrow, and Jennifer Lopez have all worn Veronica Beard. But the brand’s real power lies in the millions of women who reach for it every day — the blazer that goes from Zoom to dinner, the dress that handles a boardroom and a birthday party.

Why Shop Veronica Beard at Garmany

The Garmany Difference

Veronica Beard at Garmany means trying on Dickey Jackets, blazers, and dresses in one of 47 private dressing rooms with a style consultant who can pair your blazer with Zimmermann, Alexis, or Louboutin — all from the same showroom. Complimentary beverages, a relaxed atmosphere, and the kind of personalized attention that makes building your wardrobe feel effortless.