Belstaff at Garmany

Founded 1924 · Staffordshire, England

A Century of Adventure

In 1924, Eli Belovitch and his son-in-law Harry Grosberg opened a small workshop in Longton, Stoke-on-Trent, with a single idea: build outerwear tough enough for the motorcyclists, aviators, and workers who needed real protection against the English weather. They named the company Belstaff — a portmanteau of Belovitch and Staffordshire — and became the first brand to adopt waxed cotton for consumer apparel. By treating plain-weave cotton canvas with a proprietary blend of waxes, they created a fabric that was windproof, water-resistant, breathable, and virtually indestructible. It was practical genius, and it changed outerwear forever.

The decades that followed read like an adventure novel. In 1933, Belstaff debuted at the Isle of Man TT races. During World War II, the brand switched to military production, manufacturing smocks and aviator coats for the British Army and Royal Navy. In 1948 came the Trialmaster — designed for the Scottish Six Days Trial, the world's oldest off-road motorcycle endurance event — and with it, the jacket that would define the brand for a century. Steve McQueen wore a Trialmaster in The Great Escape. Che Guevara wore one across Latin America. Amy Johnson wore Belstaff when she became the first woman to fly solo from England to Australia in 1930. Every jacket that leaves the house carries that lineage — a hundred years of proving that style and function were never opposites.

Why Shop Belstaff at Garmany

The Garmany Difference

Belstaff at Garmany means trying on the Trialmaster, the Roadmaster, and the Brooklands side by side in one of 47 private dressing rooms with a style consultant who understands how each jacket fits, layers, and ages. It means pairing your Belstaff with Rag & Bone denim, a Brunello Cucinelli knit, or Kiton trousers — all from the same showroom. No rushing, no crowds. Just the kind of unhurried, expert attention that a century-old jacket deserves.