The King of Cashmere
Brunello Cucinelli at Garmany
Founded 1978 · Solomeo, Umbria, Italy
Humanistic Luxury
In 1978, a young man from an Umbrian peasant family started dyeing cashmere in colors no one had tried before — a radical idea at the time. That man was Brunello Cucinelli, and the company he built from the Italian equivalent of $550 has become the defining name in quiet luxury: over EUR 1.4 billion in annual revenue, 3,200+ employees, and a philosophy called "humanistic capitalism" that is now a Harvard Business School case study. Every garment is still made in Italy. Sixty percent are made by hand.
What makes Cucinelli singular isn't just the cashmere — sourced exclusively from Mongolian Hircus goats, gently combed by hand, requiring the fiber from four animals for a single sweater. It's the ethos. Workers are paid 20% above market rate. The workday ends at 5:30 PM, no exceptions. No emails after hours. Twenty percent of profits are reinvested into the community each year. The headquarters sit inside a restored 14th-century castle in Solomeo, a medieval hamlet that Cucinelli has spent three decades rebuilding — complete with a theatre, library, school of craftsmanship, and a monument called the "Tribute to Human Dignity."
For Men & Women
The Collection
Cashmere Knitwear
The signature. Turtlenecks, V-necks, crewnecks, cable-knit cardigans, half-zips — in cashmere, baby cashmere, and luxurious blends. The reason Brunello Cucinelli is known as the King of Cashmere. Available for both men and women.
Sportswear & Casual Luxury
The pioneer of dressed-down luxury. Elevated joggers, knit polos, casual trousers, relaxed blazers — pieces that move between the office and the weekend without sacrificing an ounce of refinement. The quiet luxury aesthetic at its purest.
Suits & Outerwear
Precision-cut suits with relaxed Italian elegance. Cashmere overcoats, leather jackets, shearling, and down pieces. Tailoring that feels effortless — the Cucinelli hallmark of making the exceptional look entirely natural.
Shoes & Accessories
Suede loafers, leather boots, luxury sneakers, bags, scarves, belts, and small leather goods. Every detail finished with the same artisan standard as the clothing — understated, impeccable, built to last.
The Philosophy
Humanistic Capitalism
Brunello Cucinelli doesn't just make beautiful things — he built a different way of doing business. Profit can be sought, he believes, without damaging mankind. Every decision at Cucinelli flows from this principle.
Dignity of Work
Born from watching his father endure humiliation in a factory. Workers are paid 20% above market rate. The workday ends at 5:30 PM — no overtime, no emails after hours, 90-minute lunch breaks so artisans can eat at home.
The Village of Solomeo
Company headquarters in a restored 14th-century castle. Cucinelli has rebuilt the entire medieval hamlet over three decades — stone buildings, gardens, a theatre, a library, and the School of High Craftsmanship founded in 2013.
Investing in Community
Twenty percent of company profits reinvested into culture and community every year. The Solomeo school offers 9-month artisan courses with full scholarships — teaching tailoring, pattern making, mending, and masonry to the next generation.
Made Entirely in Italy
Every garment produced in Umbria. Sixty percent made by hand. Cashmere sourced exclusively from Mongolian Hircus goats, gently combed — never shorn — to harvest the finest fibers without harming the animals.
"Profit can be sought without damaging mankind."
Brunello Cucinelli
The House
By the Numbers
Founded
By Brunello Cucinelli in Umbria, Italy. From $550 in start-up capital to a EUR 1.4 billion global luxury house.
Employees
Artisans, designers, and craftspeople. Many based in Solomeo and the surrounding Umbrian workshops.
Made by Hand
Of all garments. Cashmere sourced from Mongolian Hircus goats — four animals per sweater, combed by hand.
Profits to Community
Reinvested into Solomeo every year. The theatre, library, school, and restored village — built with company profits.
Why Shop Cucinelli at Garmany
The Garmany Difference
Brunello Cucinelli's philosophy of humanistic luxury finds a natural home at Garmany. We share the same values: treat people like family, invest in craft, never rush the experience. Our style consultants will guide you through the men's and women's collections, help you feel the difference in the cashmere, and build looks that work with your existing wardrobe. On-site master tailoring ensures every piece fits precisely. Complimentary beverages from our complimentary espresso bar make the experience complete.
Personal Styling
Complimentary consultations for men and women. Our specialists know the Cucinelli range and can coordinate pieces across the full collection.
On-Site Tailoring
Master tailors in-house for expert alterations and fitting — the precision that luxury cashmere and Italian tailoring deserve.
Private Appointments
Book a dedicated session in one of 47 private dressing rooms. Experience the collection at your pace, with zero pressure.
Experience Cucinelli in Person
Visit Garmany
Walk-ins welcome. Appointments recommended for the full experience.
121 Broad Street, Red Bank, NJ · Tuesday – Saturday, 11am – 5pm