The Negroni is having a moment. The classic Italian aperitif, made with equal parts Campari, sweet vermouth and gin, is served over ice with an orange peel for garnish. Two things have occurred in the past decade to fuel the growth of the Negroni and other classic cocktails, according to Dave Karraker, vice president of engagement and advocacy for Campari America: “The rise of bartenders as real craftsmen [and] the palate in the U.S. [becoming] more bitter.”
The bitter part of a Negroni comes from the Campari, but tempered with the sweetness of the vermouth it’s the perfect mix, helping you to envision yourself as a well-dressed Italian casually leaning on your Vespa parked next to a bubbling fountain in the city center.
And now it’s even easier to enjoy: Campari released a bottled Negroni last fall. All you’ll need to do is add ice (and an orange peel, if you’re feeling fancy) and you’ll be able to enjoy a perfectly mixed Negroni in the comfort of your own home. As of press time, the pre-mixed cocktail was available in a few markets nationwide. Of course New Jersey was among them! Stop by GARMANY Red Bank, and tell us about your favorite cocktail, and have a drink with us.